Consumer insight focused 

Putting consumer insights into action is the key to accelerating brand growth. Cargill delivers a deeper understanding of customers, insight-driven product strategies and improvement.  With a sharper focus on growth, boosting market share by improving cross-sell and up-sell opportunities will forge a deeper, more loyal relationship with customers.

Cargill’s global reach and history of success in ingredients and formulations gives us a unique window into consumer trends driving change in brewing. Cargill’s technical teams are co-developing prototypes and on-trend products driven by consumer demand all over the globe. Our insights drive sales of current products and the development of innovative new offerings.  

Click to Play: Malt - Using consumer insights to develop new products