Cargill acquires leading vanaspati brand Rath
Acquisition bolsters Cargill's consumer food portfolio in India and expands market reach
Date: 12 November 2010
Gurgaon, 12 Nov, 2010: Cargill announced that it signed an agreement with Agro Tech Foods Ltd. to acquire its vanaspati brand Rath. Rath is a leading vanaspati brand in North India and a market leader in the National Capital Region of Delhi. The scope of the acquisition is limited to the product brand only.
This acquisition not only strengthens Cargill's existing portfolio of leading edible oil and vanaspati brands, but also expands its market reach in India's vanaspati market. Cargill already locally produces and markets vanaspati under its NatureFresh Purita and Gemini brands.
"Acquiring the Rath brand underscores Cargill's long-term commitment to growing our consumer food business in India," said Siraj Chaudhry, Chairman Cargill India.
”Rath is a trusted name associated with cooking delicious food, purity and goodness. We will build on Rath's strong brand heritage and consumers will benefit from Cargill's commitment to quality, food safety, innovation and value," said Chaudhry.
Cargill Foods India originates, refines, and markets a wide range of edible oils and fats to service the needs of food manufacturers, food service companies and consumers across India. Cargill's NatureFresh and Gemini edible oils are amongst the strongest consumer brands in India. The business owns and operates three edible oil refineries located at Paradip (Orissa), Kandla (Gujarat) and Kurkumbh (Maharastra).
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Cargill is an international producer and marketer of food, agricultural, financial and industrial products and services. Founded in 1865, the privately held company employs 131,000 people in 66 countries. Cargill helps customers succeed through collaboration and innovation, and is committed to applying its global knowledge and experience to help meet economic, environmental and social challenges wherever it does business. For more information, visit www.cargill.com.
Cargill in India
Cargill first established a presence in India in 1987. The company's operations including the origination, handling, processing and production of a wide range of products such as refined oils, grain and oilseeds, sugar, cotton, animal feed as well as food and beverage flavors. Cargill also markets to consumers quality edible oils under India's two leading edible oil brands 'NatureFresh' and 'Gemini'. For more information, please visit www.cargill.co.in