Truvia™ rebiana and Zerose™ erythritol headline Cargill's weight management and heart health concepts at HiE 2010
Stand P34, Hall 9 | Hi E 2010 | Feria de Madrid, Spain | 16-18 November 2010
Date: 15 November 2010
MECHELEN, BELGIUM – 15 NOVEMBER 2010 – At this year's HiE, Cargill will present Truvia™ rebiana for the first time within Europe, alongside a range of other sophisticated new concepts, including Cargill's Zerose™ erythritol, Barlív™ barley betafiber and other elements from Cargill's wider portfolio of heart health solutions, weight management options and cholesterol reducers.
Truvia™ rebiana1 is a great-tasting zero-calorie intense sweetener, 200 times sweeter than sugar, which is derived from a natural source: the best tasting components of the stevia leaf. "Cargill manages the Truvia™ brand supply chain from field to table to ensure that a safe2 and consistent quality product is delivered to customers each and every time", comments Elizabeth Fay, Head of External Relations and Communications for Truvia™ Europe.
Erythritol, the only zero-calorie polyol bulk sweetener, is also noted for its superior digestive tolerance, plus valuable taste-masking properties that can enhance the organoleptic profile of final food formulations. Cargill's Zerose™ erythritol synergises well with Truvia™ rebiana and is a mainstay of Cargill's sweetness portfolio. Barlív™ barley betafiber, meanwhile, is a concentrated form of beta-glucan from barley, which enables the delivery of a proven cholesterol reduction claim in all kinds of beverages without affecting taste, colour or viscosity3.
At the Cargill stand, technical and marketing experts can explain how the comprehensive and diverse nature of Cargill's health and nutrition portfolio allows it to influence the whole food matrix in a uniquely effective way for manufacturers.
Visitors to Cargill's stand can see for themselves, via showcased concepts, how it is possible to combine proven functional health benefits and lighter nutritional profiles, with traditional enjoyment of good flavour, desirable mouthfeel, and straightforward manufacturing.
"The world's biggest food and beverage brands rely on Cargill to maintain a reliable supply of premium, effective, high-quality ingredients with distinctive benefits both in isolation and combination. In the area of developing ingredients, we know this is even more important," says Henry Hussell, Head of Marketing for Cargill Health & Nutrition in Europe.
"But in addition to this, our technical and formulation capabilities around our full ingredient portfolio, in-house regulatory and scientific expertise, and local teams in most European markets, means we are able to support development processes for customers, bringing recent knowledge and expertise to bear around these new ingredients, to deliver a good consumer product. This combination is our unique contribution to customers in the market," concludes Hussell.
Cargill is an international producer and marketer of food, agricultural, financial and industrial products and services. Founded in 1865, the privately held company employs 131,000 people in 66 countries. Cargill helps customers succeed through collaboration and innovation, and is committed to applying its global knowledge and experience to help meet economic, environmental and social challenges wherever it does business. For more information, visit www.cargill.com.
1 – Rebiana is 100% steviol glycosides, containing no less than 97% rebaudioside A.Rebaudioside A is the best-tasting steviol glycoside or sweet component found in the leaf of the stevia plant.
2 – In September 2009, the French government approved the use of rebaudioside A for up to a maximum of two years in food and beverages in France, based on a positive safety opinion by the Agence Française de Sécurité Sanitaire des Aliment (Afssa). In April 2010, the European Food Safety Authority (EFSA) published a positive Scientific Opinion confirming the Acceptable Daily Intake (ADI) for the safe consumption of steviol glycosides, determined by JECFA. European Union approval of steviol glycosides is pending and final approval is anticipated in 2011.
3 – Beta glucans have been clinically proven to help maintain a healthy blood cholesterol level as part of a diet low in saturated fat, as confirmed by a recent positive scientific opinion issued by the European Food Safety Authority (EFSA).