Marketplace knowledge

The world of meat is changing. More than before, consumers recognize that meat delivers protein and other essential nutrients. Changes in traditional food consumption patterns along with the acceleration of consumer lifestyles drive growth and new product development in almost every area of processed meat products.

In meats as in other categories, consumers are increasingly looking for convenient formats and innovative products. They buy meat products according to dietary concerns and also to give themselves a treat from time to time. When consumers choose meat products, taste, convenience, health and well-being considerations remain on top of the list. Other important trend drivers include increasing urbanization, growing ethnic populations, sustainability, and social responsibility.

Traditionally, consumers associate quality meat with a butcher shop. Yet, modern life is leading to an increased role of supermarkets as outlets for  meats. This offers the opportunity for processors to differentiate themselves through a larger variety of meat in convenient and flavorful forms


Some Cargill products are only approved for use in certain geographies, end uses, and/or at certain usage levels. It is the customer's responsibility to determine, for a particular geography, that (i) the Cargill product, its use and usage levels, (ii) the customer's product and its use, and (iii) any claims made about the customer's product, all comply with applicable laws and regulations.