Marketplace knowledge

Our history of success in ingredients gives us a unique window into the consumer trends that are driving change in the beverage category. We use these in-depth insights to help our customers both enhance their current products and develop innovative new offerings that generate incremental sales for their brands. What trends are currently impacting the beverage category? Read on:

Functional and fantastic

Today, consumers choose beverages not just for refreshment, but also to help improve wellness and to address health needs.  They look for beverages with ingredients that match their specific need and they are not willing to sacrifice great taste.  Cargill has expertise in ingredient development and beverage formulation to produce great tasting beverages to meet some of today’s most pressing health concerns.  Examples of Cargill’s ingredient offering includes CoroWise™ cholesterol reducers for hearth health, and  for Regenasure® Glucosamine joint health.

Reduced-calorie satisfaction

Driven by obesity concerns and an overall desire for better health, there is a growing emphasis on calorie reduction in beverages – especially in schools. At Cargill, we have a family of natural zero-calorie sweeteners including Truvia™ rebiana, a high intensity sweetener and Zerose™ erythritol, a bulk natural sweetener.  We also have a broad range of texturizers and other taste modifiers that our developers use to “rebuild” the flavor and mouthfeel that are removed along with the calories.


Some Cargill products are only approved for use in certain geographies, end uses, and/or at certain usage levels. It is the customer's responsibility to determine, for a particular geography, that (i) the Cargill product, its use and usage levels, (ii) the customer's product and its use, and (iii) any claims made about the customer's product, all comply with applicable laws and regulations.