Snack rolls benefit from the performance and smoothness of a select whole wheat flour

When you think of whole wheat flour, you typically don’t associate it with decadent treats.  In fact, whole wheat flour is usually associated with course, dark and dense products with health benefits. With the right flour product, you can create indulgent treats. WheatSelect® white spring whole wheat flour can be used to create healthy, yet decadent snack rolls as a result of its performance, taste and smooth texture.

Deliver the decadence and nutrition consumers crave

Indulgence seekers expect to get maximum enjoyment out of their sweet goods. With WheatSelect® white spring whole wheat flour we can help you deliver the decadence and nutrition they crave – and tackle the processing, consistency and shelf life challenges that can affect your bottom line.

These snack roll examples are 10 inches long, whole wheat yeast dough rolled around a sticky sweet filling much like a jelly roll.  The fillings can be fruits like apple or raisins, exotic spices or chocolate.  The snack roll is rolled in grains and seeds before baking to add interest and crunchy texture.

Whole wheat nutrition with premium baking performance

WheatSelect® white spring whole wheat flour gives these snack rolls a distinct advantage - combining 100% whole wheat nutrition with premium baking performance and more of the sensory attributes consumers prefer. It is made from select wheat varieties that optimize key baking characteristics like volume, mixing and processing tolerance. This whole wheat product gives baked products more of the lighter color, softer texture and milder flavor of traditional wheat flour.

These unique, natural ingredient whole grain treats are perfect for entertaining or as an on-the-go snack. They are a good source of fiber, low in sodium and contain at least 10 grams of whole grain per serving.